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Gewürzwerker
Contrary to their competitors in the field of spices Gewürzwerker sets their focus on good basic products without all the fuss. It's the brand for people who still see cooking as a craft and pay more attention to quality and autonomy, and less on the presentation.
Service
Art Direction, Photoshoot, Packaging, Screendesign, Text
Client
Ehlert GmbH
Year
2018/2019
For the product shoot we tried to create aesthetical, but authentic background sceneries to underline the pragmatical character of the brand.
Following the principle 'practice makes perfect' we wanted to support a feeling of playful discovery & inspire the customer to 'get their hands dirty'.
Character through wording
Part of the challange was to create a coherent communication concept from headline to product descriptions in the shop to build and support the crafty diy-character of the brand.
webshop & Social media presence
Where you have a product, you have to have it presented online. Besides the conception of the web shop, we created an instagram account to make the brand visible to the target group and give the potential customer a feeling of the brands character through our unique wording.
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